Many casino visitors make decisions based on emotions, whether they are drawn in by the scent of slot machines or the joy of watching their friends win at poker. By focusing on what makes players feel good, casinos can double their customer retention rates and attract new players.
While the movie may lack the pizzazz of gangster classics like Raging Bull and Goodfellas, Casino still delivers on its promise of uncovering the corrupt underbelly of Las Vegas mob activity. Robert De Niro’s portrayal of mob boss Sam Rothstein and Sharon Stone’s blonde hustler Ginger McKenna are both captivating. Joe Pesci’s Santoro adds a scumbag dimension that is sure to keep you on the edge of your seat.
Casino is also a reminder that the promise of increased employment for the local population is not always delivered. In fact, it may even be a negative as the majority of casino workers come from outside the region. Local politicians and citizens must carefully weigh the pros and cons of building a casino in their community.
Casino marketers often focus on demographics, such as age and income levels, when making their marketing decisions. While this information can be helpful, it is also important to consider what the audience is really looking for in a casino experience. For example, a group of women at your casino might be in their late 20s and early 30s. But they may not be gambling — they might just be there to meet up with friends or attend a bachelorette party.