The Latest Trends in Casino Marketing


Casino is an epic tale of greed and corruption with tendrils reaching out to politicians, Teamsters unions, crooked gamblers, the Chicago mob, and even local police departments. It was based on the non-fiction book of the same name by Nicholas Pileggi.

In most casinos every bet placed has a mathematical expectancy of winning and losing. That is why most casinos offer a wide array of inducements to gamblers. From free spectacular entertainment, elegant living quarters and transportation to reduced-fare casino bus tickets, drinks and food. Even slot machines which have a small advantage of less than 1 percent can yield a lot of money for casinos.

Consumers almost always trust each other more than they do brands. That is why it’s important to display customer reviews on your website and social media pages. Video screens in your casino are another great way to promote and highlight testimonials from happy guests and big winners.

Adding virtual reality and augmented reality to your casino games is another great way to attract new customers and keep current ones coming back for more. E-sports is also gaining popularity and creating new opportunities for players to compete and win cash prizes. Make sure your casino is aware of these trends and reaches out to the right audience to stay competitive and relevant.